We teach eCommerce founders how to dominate Google Ads using our proprietary Performance Matrix System. Stop guessing and start knowing exactly where to invest your ad dollars, what search terms to target, and what Shopping strategies win.
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We pinpoint the exact bottlenecks holding back your Google Ads performance—and help you fix them fast. We use the exact principles, systems, and bidding frameworks used behind multiple 7, 8 and 9 figure DTC brands.
APPLY NOW →We work directly with eCommerce founders who are:
Whether you're fixing broken conversion tracking, scaling profitable non-brand terms, or integrating Google Ads with your overall marketing strategy — you're never doing it alone.
This is mentorship that builds momentum. No fluff. Just Google Ads frameworks, data-driven feedback, and founders in your corner who have scaled with the platform.
Foundation
Account structure, conversion tracking setup, and goal alignment
Search & Shopping
Keyword strategy, match types, bidding, and Shopping feed optimization
Profit Flow
Negative keyword harvesting, margin-aware bidding, and ROAS/POAS management
Scale Engine
YouTube Ads, Demand Gen, Performance Max, and LTV-focused retargeting
Self-Mastery
Mindset, habits, and the strategic thinking required to become a Google Ads Wizard
You don't need to reinvent the wheel. You need access to the real Google Ads playbooks that are working right now in top-tier ecom brands.
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Campaign structures, keyword research docs, and ad copy formulas we're actively using to scale 7, 8, and 9 figure brands
Dashboards, bid strategy frameworks, and reporting templates used by in-house experts at leading DTC brands
Deep-dive tutorials breaking down what's working right now in Google Ads: Search, Shopping, Performance Max, and YouTube
Of top Google Ads specialists, freelance media buyers, and agencies we trust to handle complex accounts
Battle-tested tools, scripts, and resources used inside Qure, Inspire Digital, and other unicorn brands to dominate Google Ads
Start executing with the precision of a $100M brand.
Early access pricing: $699/month for the next 50 brands only.
Here's just a few of the brands I've built and scaled using Google Ads:
Multi 7 Figure brand exited, scaled via Google
0 to $2M in revenue
first 4 months from Google
0 to $50M by year 3, Google a key channel
Grew 500K to $20M in 18 months with Google
Spends $5M+ a month on Google & Meta ads
We don't just teach Google Ads. We live it.
Early access offer: For the next 50 brands
Most courses fail because there's no feedback.
Most agencies fail because they don't build your internal skill set.
We give you:
Weekly live calls with senior Google Ads mentors covering your specific account challenges
Collaborate inside the most valuable eCommerce founder group online, focused on performance marketing
Everything multi-eight-figure brands use internally for their most profitable channel
We are in the trenches with you
Everything is customizable to you
We care about your long-term moat
You'll learn how to build thenot just some "guru" with one lucky win
not cookie-cutter advice
not short-term gimmicks that get accounts banned
so you're not stuck grinding forever
Finally, you have a team behind your Google Ads strategy — in execution,
analysis, and momentum.
Join the most valuable eCommerce founder network online for mastering performance marketing — a
curated group of growth-minded, battle-hardened entrepreneurs.
This isn't a Facebook group. This is a real community built for scale:
with breakout rooms and hot seats dedicated to auditing Google Ads accounts
partner intros, and resource sharing for scaling Google strategies
learn from others' wins, mistakes, and breakthroughs with Google Ads
grow faster by staying locked in with others on the same path to Google Ads wizardry
"If you want to go fast, go alone. If you want to go far, go with Wizards."
APPLY NOW →Profit Flow Foundations
Know Your Numbers, Grow Your Numbers
Learn to read your business like a CFO. Master CAC, LTV, and understand how Google Ads impacts your overall margins.
Google Ads Account Architecture
Build for Scale & Profit
Learn how to structure your Google Ads account for maximum efficiency, data clarity, and scalability from day one.
Google Ads Strategy
Your 8-Figure Game Plan
Build a customized Google Ads blueprint that aligns with your niche, margin structure, and long-term growth model.
Promotional Planning System
Never Have a Slow Month Again
Quarterly promo calendars, proven offers, and psychology-driven campaigns optimized for Google Shopping and Search.
Brand Strategy & Positioning
Stand Out or Die
Learn frameworks used by premium brands to build trust, which directly improves Quality Score and CTR on Google.
Artificial Intelligence for Google Ads
10x Your Output
Leverage AI to automate research, write high-converting ad copy, create search term reports, and optimize bids.
Performance Max Mastery
Dominate the New Frontier
Step-by-step guides on structuring, feeding, and optimizing PMax campaigns to complement your standard Shopping efforts.
YouTube Ads for eCommerce
Scale with Intent & Emotion
Create systems for producing and scaling high-ROAS video campaigns on YouTube, targeting customers at every stage.
Conversion Rate Optimization
Double Revenue Without Spending a Cent More
Apply high-leverage CRO audits to the landing pages your Google Ads traffic hits, boosting conversion rate and ROAS.
Google Analytics 4 & Tracking
Data You Can Trust
Master GA4 setup, event tracking, and attribution to ensure every decision is based on accurate data.
Creative Strategy for Google
Content That Converts
World-class ad copy frameworks and thumbnail strategies for Google Search and YouTube ads that drive clicks.
Copywriting for Search & Display
Words That Sell at Scale
Master offers, headlines, and ad copy using timeless persuasion principles specifically for Google's ad formats.
Google Shopping Feed Optimization
Turn Data into Dollars
Learn how to optimize your product feed for maximum visibility and conversion in the Shopping tab.
Founder Productivity
Win the Inner Game
Time-blocking, dopamine management, and systems to perform like a 7-figure CEO while managing your most profitable channel.
YouTube Ads Strategy
Own Intent. Scale Profitably.
Dominate video advertising with high-ROAS strategies that complement your search and shopping campaigns.
Community Building via Google
Turn Your Brand Into a Movement
Learn how to use remarketing lists for search ads (RLSA) and Customer Match to build engaged communities.
Operations & Systems for Google
Run It Like a Machine
Automate bid management, reporting, and negative keyword harvesting for efficiency.
Affiliate Marketing via Google
Grow With Zero Ad Spend
Plug-and-play systems to recruit affiliates and ensure their Google-brand bidding doesn't cannibalize your own efforts.
Leadership & Hiring
Build a Rockstar Team
Recruit, lead, and retain A-players who can manage your Google Ads and drive your business forward.
Google Merchant Center Next
Unlock the Full Potential
Step-by-step playbooks for setting up, optimizing, and troubleshooting your Merchant Center for maximum Shopping exposure.
Finance & Profit Management
Keep What You Make
Smart cash flow, understanding true incrementality from Google, and reinvestment strategies to grow sustainably.
Plus:
Live Coaching, Private Community, and Swipe Files Vault
Weekly coaching calls to get real-time feedback on your account.
Private founder community to network, collab, and stay accountable.
Swipe files, templates, and SOPs across every Google Ads module.
This is done-with-you, not done-for-you.
You'll leave with the knowledge, tools, and systems to scale your Google Ads for the next decade — not just the next month.
True success doesn't just happen—it's engineered by building leaders. In our Google Ads Wizards program, we equip you with the leadership training that empowers you to build the people who will execute your Google strategy, unlocking the freedom you've always dreamed of.
"Leadership is about creating more leaders, not more followers. It's the cornerstone of building an empire that lasts."
With our leadership training, you're not just learning to manage ads—you're learning to inspire excellence and create a legacy.
Founders of product-based brands doing at least $30K/month who are stuck with inconsistent Google Ads results, scaling too slowly, or burning out trying to do it all alone. If you're ready to build a real brand with a real, profitable Google channel — this is for you.
Master Google Ads account structure, bidding strategies, and campaign management to turn clicks into profitable customers.
Courses give theory. Agencies take over (and your margins). We do it with you — side-by-side — with 1-on-1 coaching, systems built in real $50M+ brands, and operators who've lived the founder journey.
Master Google Ads with direct mentorship, not pre-recorded videos or outsourced account managers.
Yes. You'll get private calls with Matt Orlic or other senior operators — no interns, no fluff. You'll get direct, honest, experienced feedback on your Google Ads account.
Master Google Ads account audits, campaign optimization, and strategic planning with experts who've scaled $50M+ brands.
Beyond the calls, you'll access our full growth vault (SOPs, templates, Google Ads scripts, financial tools), and a private founder community for fast answers from people who get it.
Master Google Ads with battle-tested campaign structures, bidding frameworks, and optimization scripts.
That depends on how fast you implement — but most founders unlock bottlenecks and momentum within the first 30-60 days. This isn't a magic button. It's a proven framework that works if you work it.
Master Google Ads with consistent effort and watch your ROAS improve month over month.
If you're accepted, you'll join with NO contracts. Just clarity, action, and support — with the option to stay on if you want deeper help as you scale your Google Ads.
Master Google Ads on your terms with month-to-month flexibility.
Ready to transform your Google Ads performance and build a profitable, scalable channel? Join Google Ads Wizards and unlock the blueprint to scale your business while building the life of freedom you deserve.
Click below to apply. If you're a good fit, you'll jump on a strategy call with me or one of our senior mentors to audit your current Google Ads performance and see if we can help.
Applications for Q3 Enrollment Now Open